Floik is an AI-powered SaaS platform that helps companies create interactive product demos, tutorials, and explainer videos for their software.
It’s mainly used by SaaS startups, product teams, and marketers to show how their product works without needing complex video tools or manual documentation.
What Floik does
Floik lets you record your screen once and automatically turn it into multiple types of content, such as:
Interactive product demos
Step-by-step guides
Explainer videos
In-app feature walkthroughs
This helps businesses educate users, onboard customers, and demonstrate software features quickly.
Key features
1. Interactive product demos
Users can click through a simulated version of your product directly on your website without signing up.
2. Step-by-step guides
Automatically converts recordings into tutorials and documentation.
3. Explainer videos
Create product videos with editing tools like trimming, blurring, and captions.
4. AI voiceover and editing
Supports multi-language AI narration and smart video editing.
5. Embeddable demos
Demos and guides can be embedded on websites, help centers, or product onboarding flows.
Who uses Floik
Typical users include:
SaaS startups
Product marketing teams
Customer success teams
Sales teams demonstrating software products.
They use it to increase product adoption, reduce support questions, and improve onboarding.
Company background
Founded in Bengaluru, India by Vartika Bansal and Vidyasankar Krishnamurthy.
Backed by Elevation Capital.
Used by 8,000+ users globally.
Acquired in 2024 by Kovai.co to integrate with its knowledge-base platform Document360.
✅ Simple explanation:
Floik is basically “Loom + product demo builder + tutorial creator” for SaaS companies.
Submit your SaaS product to reach a growing community of businesses and entrepreneurs.
Get discovered, increase visibility, and attract the right users.