Wati

WATI is a WhatsApp Business API platform that helps companies automate customer communication, marketing, and support through WhatsApp.

It’s mainly used by businesses that want to manage large volumes of WhatsApp messages with customers using automation, chatbots, and team collaboration tools.

What WATI does

WATI allows companies to use WhatsApp as a full customer-communication system instead of just a messaging app.

Businesses can use it for:

Customer support

Sales conversations

WhatsApp marketing campaigns

Lead generation

Automated chatbots

Order updates and notifications.

Key features
1. WhatsApp Business API access

WATI provides official access to the WhatsApp Business API, letting companies send and receive messages at scale.

2. Shared team inbox

Multiple team members can manage customer chats from one dashboard instead of using a single phone.

3. No-code chatbot builder

Businesses can create automated chatbots to reply to FAQs or guide customers without coding.

4. Broadcast messaging

Send bulk WhatsApp messages (marketing campaigns, updates, offers).

5. CRM and integrations

WATI integrates with tools like:

Shopify

CRMs

marketing automation tools

payment gateways.

Who uses WATI

More than 14,000+ businesses across 180+ countries use WATI for customer communication.

Common users include:

e-commerce stores

education companies

travel agencies

healthcare services

SaaS companies.

Example use case

An online store can use WATI to:

Automatically reply to customer questions on WhatsApp

Send order confirmations

Send promotional offers

Run WhatsApp marketing campaigns

Provide support with a team inbox.

Company information

Founded: 2020

Founders: Bianca Ho and Ken Yeung

Headquarters: Hong Kong

Funding: $35M+ from investors like Sequoia and Tiger Global.

✅ Simple explanation:
WATI = CRM + automation platform for WhatsApp business messaging.

Think of it like:

Intercom / Zendesk → for websites

WATI → for WhatsApp customer communication